What is a landing page and why its important?

If you are Google-ing the keywords “best tips for creating landing pages”or “how to create effective landing pages” then its pretty obvious that you have been running your online business and want your advertising campaigns to yield maximum return on your investment.In this blog,we will share the importance of having landing pages and few tips on ‘how to create effective landing pages that actually sell’.

What are landing pages?

Lets understand first what are landing pages and what are the cases when you must use them.

Landing pages, also known as ‘lead capture pages’ or ‘selling pages’ are those pages which are designed and developed to serve customized information for the users or potential buyers.These pages are different from normal web pages because unlike other pages, a landing page doesn’t have distractions and plenty of options for users to browse.

Why do you need the landing pages?

If you are investing your time & money in search engine marketing or search engine optimization, then you may want your users to land on the pages which are purely based on the topic that was advertised or searched.This strategy allows you to engage your target audience by making your message personal and valuable for them.

What are the best qualities of a landing page?

1) Call-to-Action (CTA) : A very important element of every landing page. There is no point to just display the information on landing pages without having any ‘Call-to-Action’ because you will be losing the leads which could be generated with the help of call-to-action elements. A call to action could be in the form of button, form or phone number.

2) Brief but valuable information: A landing page must have brief information about the products/services but at the same time it must be valuable for your target audience because you already know what they are looking for. So you can provide them with the best content and encourage them to take action.

3) Downloading Speed: If your landing page is beautifully designed and have the best content along with the call-to-action elements but the download speed is too slow, it wont give you results because your potential buyers may quite before the landing page is downloaded completely. There are lot of competitors around there and users have a tendency to scan the information quickly, so they wont like to wait for your landing page to download.

You may consult your web design company and share these qualities to ensure that your campaign is run successfuly.

More information visit:-  http://www.innomaxmedia.org/web-blog/what-is-a-landing-page-and-why-its-important.php

5 essential qualities of a landing page

As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action. A less than impressive webpage, more specifically the landing page, does very little to urge the visitors to return to the website, let alone convert them into leads.

Thus, it would not be wrong to state that a poorly designed landing page is wastage of marketing efforts. The design of landing page is actually the cornerstone of digital marketing and is intended to make the page drive measurable results rather than just exist. It goes without saying that the design has to be flawless, sharp and easily comprehensible.Your web designer must understand the importance of landing page for your online marketing campaign.

Most of the companies fail to meet the objective of having a landing page because sometimes the design lacks in clarity of information and at other times, it doesn't have an optimized navigation structure. In this blog, we will share 5 important points which must be considered while designing a landing page:

Clarity: Clarity is the first & foremost criteria that every landing page's design must meet. Using too much of text with different font style and size, coupled with over use of bright colors and images only makes the entire picture look cluttered. Use a design that delivers the message precisely and unambiguously. Keep it simple as a confusing message will do nothing to capture the users' attention.

Headline: An interesting headline is a must. If the headline itself fails to arrest the visitor’s interest, there is practically no hope for the visitor to go through the rest of the content. A perfectly good content can simply go to waste in the lack of a catchy headline. That is why the headline must be compelling enough to make the reader want to read the rest of the content.It could be something like below: 

Content: Content is the most important part of landing pages. Whether it is written content that you want to show or it could be images or videos, they should be precise and engaging. The content must talk about the product or service that is being offered and not about irrelevant stuff. The trick is to convey your message in the shortest possible time. Use more images and videos than text as pictures are worth a thousand words.

Benefits: On a landing page, web design companies often forget to talk about the core benefits of the product or service and how they can help the client. However, that is exactly what the client is interested in. This is a point that should never be overlooked.

Call to Action: A call to action could be in the form of button, banner or image on the landing page which is meant to prompt a user to click and move down a conversion funnel.It is the most important element of any landing page.Sometimes,tweeking call to action button/graphics a bit yield astonishing results.An example of call to action is shown below: 

 

A company’s credibility, paving the way for its success, depends on the landing page of its online gateway. Therefore the responsibility of designing it must be entrusted to a knowledgeable and experienced website design company only.

Original Post: - http://www.innomaxmedia.org/web-blog/5-essential-qualities-of-a-landing-page.php

3 reasons for the popularity of online florists in Singapore

Its very easy to get a website developed for any business however it requires a strategic approach to maintain the website.As a matter of fact, its not easy & affordable in Singapore to have a full time web developer to maintain the website,so every business owner must make sure that they hire an affordable web development company based in Singapore & get a suitable website maintenance package from them.

Since in every website maintenance package, there are set number of hours allocated for the web maintenance activities,there must be a prioritized list for those activities.In this blog, we will share 6 points which must be included in the priority list of website maintenance packages.

1)       Website Speed: Webpage speed is very critical for the digital user experience.As a user, when you come across such webpages which take too long to download,you would certainly abandon those pages.Same happens to your website as well.So you must make sure that your web maintenance package should have website speed testing & fixing activity.

2)       Fresh Content: There is a proven theory of online markeing: Updated Content=More Traffic & More Profits.Let us explain.When you add fresh content to your website regularly, search engines are able to index more content from your website and therefore the website shows up in more searches which in turn increase the website traffic and thereby profits as well. So,your web development company must offer you a website maintenance package which should have content updating activity in the top priority list.

3)       Software Upgrade: If you don't take care of your health, you will get sick.Right? In the same way, you must take care about the health of your website by updating its software regularly.You must make sure that your website software/technology must have upgraded version at all the times which can avoid harmful threats and attacks on your website.Therefore,website software upgrade must be an important element of your website maintenance contract with your web developer

4)      Design Changes: Who doesn't like new changes? In the same way, your website visitors would also love to see new graphics and fresh design updates on your website.You can ask your web development company to include design changes in the web maintenance contract.

5)       Code Fixes: This is one of the common reasons of website maintenance for which the companies would hire web development team.Needless to mention,this must be included in your website maintenance package so that you can get all the unusual errrors fixed and make your website good for your users.

6)       Server Housekeeping: There are several things to do when it comes to server housekeeing like website backup,email settings,webpages housekeeing & critical situations like website downtime etc. These are some of the activities that your web development company can include in the website maintenance contract to make you stress-free. 

5 Most Common Web Design Mistakes

Although,every web design company tries to develop a website which is error free,however there are still some chances of huge mistakes which can be bad from users point of view.In this blog, we thought to share 5 common mistakes that usually happens during web designing process & we will also share some suggestions to avoid those mistakes.

Mistake#1. Bad Navigation

While developing the website and complying it with the clients' requirements,the web designers tend to overlook the menus/linking structure and the website ends up with a complicated navigation which is not good for the users.After all, every website must be developed for users readability.

Solution:You can avoid the bad navigation problems by simplifying and labeling them so that the users do not require a high degree qualification to go through your pages.Simplfying the navigation includes having appropriate font size (neither too big nor too small) and using colors that makes the navigation stand out from other elements of the website.You may also have a different color for active navigation so that it's easy for the users to understand where they are.Labeling of navigation includes a proper channel/hierarchy of links which we also call as bread crumbs.A bread crumb helps user to understand the clear path of current page.Of course,implementing bread crumbs also help in search engine optimization as well.

Mistake#2. Browsers Attention

Due to the lack of attention on multiple browsers,most of the web designers leave a space for visitors to quit the website.There are several browsers like Internet Explorer,Google Chrome,FireFox,Safari etc. which are commonly among web users.On the top of it,each browser comes up with regular version update which affects the old websites.

Solution: Every web designer must make sure that a website must run properly on all the major browsers and their respective versions by testing the website on various tools available for cross browser compatibility.One of the best tools is CrossBrowserTesting which has a trial package along with the paid one.

Mistake#3. Presentation of Text

Since a website is the virtual face of the company,it is very important to take care of the overall presentation of both graphics and texts.Usually the web designers take care of graphics very well but they often don't pay attention to the presentation of texts & information on the website.Every web designer must remember one thing that most of the visitors usually scan the web pages in just 8 seconds so a website must be able to convey the important message to the visitors in few seconds.This can be done only when the text has been displayed in well formatted/indented manner.

Solution: The solution to the problem of messy text presentation is very simple.The designer can avoid this mistake by using proper headers,ample paragraph spacing,appropriate bold style,using underline for links,using bullets & numbering and taking care of text color vs background color.

Mistake#4. Broken Links

The broken gives a bad impression not only to the website visitors but also search engines therefore a web designer must make sure that the website should not have any broken links after the launch.A minor code/tag error can create the problem of broken links therefore sometimes it become very difficult for the website designer to notice the problem of broken links.

Solution: As mentioned earlier that it becomes very difficult sometimes to trace the issue of broken links especially in case of large size websites,it is recommeded to check for this issue using some nice tools.We,at Innomedia use Xenu tool which is very useful for testing a website for broken links.It's free to use.

Mistake#5. Design Consistency

Design consistency throughout the website is very necessary for brand building and every web designer must understand this.While developing the website,a web designer tends to forget following & maintaining the design consistency.Its not just about branding, but consistency also makes website easier to use because visitors don't need to find new ways each time they want to read any specific page.Here we are mainly talking about the design consistency which a web designer must follow.

Solution: A web designer must make sure to prepare a website checklist and keep the most important elements on the top to make sure that a website follows the standard design protocol.Those important points are navigation style,breadcrumbs usage,text/font formatting style,brand colors,fixed elements' coordinates (left top right and footer panel) & anchor text style.

4 Rules of Logo Design

When deciding upon a logo design, consider your brand first because a logo is one of the critical aspects of business marketing.A logo doesn't represent only the design understanding of a company,but it also explains the emotions that a brand is trying to convey through the colors of its logo.Therefore,there has to be a hard exercise which you must do before you assign logo design to  web designer on a logo design.Let's go through some of the points which will help you to decide an appropriate logo for your new company.

Logo Design Rule #1: Look & Feel

Your logo design must be captivating and attractive enough to grab the attention.The logo design must be so appealing that it should be easy to remember for the audience.

Logo Design Rule #2: Unique

Since the purpose of a logo is to distinguish a company from rest of the companies so you must make sure that your web designer must come up with a unique concept for logo design.A logo must have unique dimensions, colors and tagline.

Logo Design Rule #3: Simple

It has been observed that 80% of the brands which are recognized by their logos have one thing in common-Simplicity.A simple logo deisgn is key to success in brand recognition.Insist your web designer to create your logo as simple as possible.

Logo Design Rule #4: Color Contrast

The color contrast scheme of your logo must stand out.Try to keep maximum 2 or 3 colors in your logo design.Studies say that a logo with 1-3 colors are recognized as huge brands by the audiences.
Having a good web design company is really very essential for every business because they can understand the importance of having a perfect logo for any comany's branding success..
- See more at: http://www.innomaxmedia.org/web-blog/4-rules-of-logo-design.php#sthash.Qj1Lj1Ce.dpufWhen deciding upon a logo design, consider your brand first because a logo is one of the critical aspects of business marketing.A logo doesn't represent only the design understanding of a company,but it also explains the emotions that a brand is trying to convey through the colors of its logo.Therefore,there has to be a hard exercise which you must do before you assign logo design to  web designer on a logo design.Let's go through some of the points which will help you to decide an appropriate logo for your new company.

 

Logo Design Rule #1: Look & Feel

Your logo design must be captivating and attractive enough to grab the attention.The logo design must be so appealing that it should be easy to remember for the audience. 

 

Logo Design Rule #2: Unique

Since the purpose of a logo is to distinguish a company from rest of the companies so you must make sure that your web designer must come up with a unique concept for logo design.A logo must have unique dimensions, colors and tagline.

 

Logo Design Rule #3: Simple

It has been observed that 80% of the brands which are recognized by their logos have one thing in common-Simplicity.A simple logo deisgn is key to success in brand recognition.Insist your web designer to create your logo as simple as possible.

 

Logo Design Rule #4: Color Contrast

The color contrast scheme of your logo must stand out.Try to keep maximum 2 or 3 colors in your logo design.Studies say that a logo with 1-3 colors are recognized as huge brands by the audiences.

Having a good web design company is really very essential for every business because they can understand the importance of having a perfect logo for any comany's branding success..

 

When deciding upon a logo design, consider your brand first because a logo is one of the critical aspects of business marketing.A logo doesn't represent only the design understanding of a company,but it also explains the emotions that a brand is trying to convey through the colors of its logo.Therefore,there has to be a hard exercise which you must do before you assign logo design to  web designer on a logo design.Let's go through some of the points which will help you to decide an appropriate logo for your new company.

 

Logo Design Rule #1: Look & Feel

Your logo design must be captivating and attractive enough to grab the attention.The logo design must be so appealing that it should be easy to remember for the audience. 

Logo Design Rule #2: Unique

Since the purpose of a logo is to distinguish a company from rest of the companies so you must make sure that your web designer must come up with a unique concept for logo design.A logo must have unique dimensions, colors and tagline.

 

Logo Design Rule #3: Simple

It has been observed that 80% of the brands which are recognized by their logos have one thing in common-Simplicity.A simple logo deisgn is key to success in brand recognition.Insist your web designer to create your logo as simple as possible.

 

Logo Design Rule #4: Color Contrast

The color contrast scheme of your logo must stand out.Try to keep maximum 2 or 3 colors in your logo design.Studies say that a logo with 1-3 colors are recognized as huge brands by the audiences.

Having a good web design company is really very essential for every business because they can understand the importance of having a perfect logo for any comany's branding success..

Time For Your Website Checkup

With the ever changing algorithms and updates of search engines like Google,it is imperative to make sure that your website is performing well.Therefore,we recommend that you must have a regular checkup of your website and at the same time we understand that it is sometimes not affordable for small companies to hire web designers on regular basis.So we are here to share some of the best tools through which you can check the performance status of your website yourself.

Checkup #1 Website Speed 

A very important checkup for your website in order to make sure that all the users are able to access your website easily and quickly.In the modern age of 3G & 4G, users have become impatient and expect every webpage to be downloaded in less than few seconds.Studies show that an average web user would wait for up to 6 seconds and if the website is not downloaded within this timeframe,they tend to quit the website immediately.Therefore you must make sure that your web designer has used optimized codes for CSS,JavaScript & images.You don't need to worry if you are not technical because you can check the website speed on your own without help of any technical staff.You may simply open the web based tool like pingdom and test your website speed.If your website takes more than 6 seconds to download,you may consider this as an alert to get the speed issue fixed.

Takeaway #1: Web based tool to check website speed-http://tools.pingdom.com

Checkup #2 Malicious Codes 

Malicious codes are set of scripts that is intended to cause security breaches or damage to a system.Broadly speaking,a malicious code could be in the form of viruses,worms,Malicious acvtives or Trozan horses.A malicious code can do anything on your website like writing some messages,deleting some of the files,generating sound on the website and sometimes stopping some or all of the applications running on your website.If any website is affected with the malicious codes,it may show an error message like "This site may harm your computer".So,before its too late,you must make sure that you have a regular checkup of your website for harmful malicious codes.

Takeaway #2: Web based tool to check malicous codes on website-http://www.urlvoid.com

Checkup #3 Broken Links 

Any link which shows up a dead page or 404 (page not found) error, is considered as a broken link.There could be several reasons for a broken link however the most common reason of a broken link is the missing page to which the link is connected.A broken link would affect not only users experience badly but it also affects the search engine rankings of your website.Therefore you must make sure to check your website regulary for broken links.There are many free tools available out there for the web designers to test a website for broken links.One of the most popular and effective tools is XENU.

Takeaway #3: Web based tool to check broken links-http://xenus-link-sleuth.en.softonic.com/

Checkup #4 Spelling & Grammar Mistakes 

Studies show that a website may lose business due to bad English or Grammar mistakes in the content(especailly in Europe & America).So whenever you add new pages/blogs on your website, you must make sure that you check the language very carefully.There are few tools available to help you to check the spelling and grammar mistakes on your webpages.

Takeaway #4: Tool to check spelling & grammar mistakes on website-http://spellcheckplus.com

Checkup #5 Browser 

Compatibiltiy With an endless flow of updated versions of old browsers and upcoming new browsers,every web designer must make sure to build a website which is cross browser compatible.It doesn't end with the designers' confirmation because you can also keep checking your website for different browsers by using several tools available for you to check.If your website doesn't support any of the major browsers,then you must be losing lots of visitors and sales as well.So,in order to avoid these losses,you must make sure to ask your web design company to run through a test for your website for browser compatibility.

Takeaway #5: Tool to check browser compatibility of website-http://crossbrowsertesting.com   We really hope that you enjoyed reading this blog and you will definitely care about your website when it comes to its regular checkup.

How to handle the out of stock situation in eCommerce websites

For the businesses who are into online products selling through their eCommerce websites,it becomes challenging when any product is out of stock and there is still huge demand for it.The customers who come to the website and want to purchase their favorite product but due to the zero availability in the current stock for that product,they will quit the website and would prefer to search for other vendors.But this situation is not healthy for eCommerce businesses because the gone customers can't be forced to come back to the website when the stock is available again.

Here comes the need of backorder feature for eCommerce websites.Through the backorder feaure,the customers are still able to purchase the products or join the waiting list even if the quantity of their desired product has arrived to zero.Broadly speaking,there are two ways to handle backorder products on eCommerce websites and both have different process.Let's learn how and when we can implement backorder feature on our eCommerce websites to retain our existing customers and prospective customers.

Option #1: Backorder Feature with Buying Option 

The retail companies can choose the allow customers to purchase the products which are out of stock.Through this feature, the customers are still able to pay for the product and they are generally notified through email about the availability and shipping status of the product.

Option #2: Backorder Feature with Joining List Option

In this option,the customers don't require to pay for the products which are out of stock.Instead,they join the waiting list for that product and whenever the product is available in the stock,those subscribed users will be notified about the product availability through emails.

We suggest that every eCommerce based retail company must use backorder feature on their website in order to retain their customers.The growing popularity of this feature has made it very easy for every web design company to implement it without any hassle because the backorder modules are available free of cost.