What is a landing page and why its important?

If you are Google-ing the keywords “best tips for creating landing pages”or “how to create effective landing pages” then its pretty obvious that you have been running your online business and want your advertising campaigns to yield maximum return on your investment.In this blog,we will share the importance of having landing pages and few tips on ‘how to create effective landing pages that actually sell’.

What are landing pages?

Lets understand first what are landing pages and what are the cases when you must use them.

Landing pages, also known as ‘lead capture pages’ or ‘selling pages’ are those pages which are designed and developed to serve customized information for the users or potential buyers.These pages are different from normal web pages because unlike other pages, a landing page doesn’t have distractions and plenty of options for users to browse.

Why do you need the landing pages?

If you are investing your time & money in search engine marketing or search engine optimization, then you may want your users to land on the pages which are purely based on the topic that was advertised or searched.This strategy allows you to engage your target audience by making your message personal and valuable for them.

What are the best qualities of a landing page?

1) Call-to-Action (CTA) : A very important element of every landing page. There is no point to just display the information on landing pages without having any ‘Call-to-Action’ because you will be losing the leads which could be generated with the help of call-to-action elements. A call to action could be in the form of button, form or phone number.

2) Brief but valuable information: A landing page must have brief information about the products/services but at the same time it must be valuable for your target audience because you already know what they are looking for. So you can provide them with the best content and encourage them to take action.

3) Downloading Speed: If your landing page is beautifully designed and have the best content along with the call-to-action elements but the download speed is too slow, it wont give you results because your potential buyers may quite before the landing page is downloaded completely. There are lot of competitors around there and users have a tendency to scan the information quickly, so they wont like to wait for your landing page to download.

You may consult your web design company and share these qualities to ensure that your campaign is run successfuly.

More information visit:-  http://www.innomaxmedia.org/web-blog/what-is-a-landing-page-and-why-its-important.php

5 essential qualities of a landing page

As an online business owner, you must be aware of the fact that having an online presence is a must for every business in the modern world. While websites are what almost all businesses have these days, what they lack is the effectiveness of the design of the web pages that would encourage visitors’ action. A less than impressive webpage, more specifically the landing page, does very little to urge the visitors to return to the website, let alone convert them into leads.

Thus, it would not be wrong to state that a poorly designed landing page is wastage of marketing efforts. The design of landing page is actually the cornerstone of digital marketing and is intended to make the page drive measurable results rather than just exist. It goes without saying that the design has to be flawless, sharp and easily comprehensible.Your web designer must understand the importance of landing page for your online marketing campaign.

Most of the companies fail to meet the objective of having a landing page because sometimes the design lacks in clarity of information and at other times, it doesn't have an optimized navigation structure. In this blog, we will share 5 important points which must be considered while designing a landing page:

Clarity: Clarity is the first & foremost criteria that every landing page's design must meet. Using too much of text with different font style and size, coupled with over use of bright colors and images only makes the entire picture look cluttered. Use a design that delivers the message precisely and unambiguously. Keep it simple as a confusing message will do nothing to capture the users' attention.

Headline: An interesting headline is a must. If the headline itself fails to arrest the visitor’s interest, there is practically no hope for the visitor to go through the rest of the content. A perfectly good content can simply go to waste in the lack of a catchy headline. That is why the headline must be compelling enough to make the reader want to read the rest of the content.It could be something like below: 

Content: Content is the most important part of landing pages. Whether it is written content that you want to show or it could be images or videos, they should be precise and engaging. The content must talk about the product or service that is being offered and not about irrelevant stuff. The trick is to convey your message in the shortest possible time. Use more images and videos than text as pictures are worth a thousand words.

Benefits: On a landing page, web design companies often forget to talk about the core benefits of the product or service and how they can help the client. However, that is exactly what the client is interested in. This is a point that should never be overlooked.

Call to Action: A call to action could be in the form of button, banner or image on the landing page which is meant to prompt a user to click and move down a conversion funnel.It is the most important element of any landing page.Sometimes,tweeking call to action button/graphics a bit yield astonishing results.An example of call to action is shown below: 

 

A company’s credibility, paving the way for its success, depends on the landing page of its online gateway. Therefore the responsibility of designing it must be entrusted to a knowledgeable and experienced website design company only.

Original Post: - http://www.innomaxmedia.org/web-blog/5-essential-qualities-of-a-landing-page.php