As an online business
owner, you must be aware of the fact that having an online presence is a must
for every business in the modern world. While websites are what almost all
businesses have these days, what they lack is the effectiveness of the design of
the web pages that would encourage visitors’ action. A less than impressive
webpage, more specifically the landing page, does very little to urge the
visitors to return to the website, let alone convert them into leads.
Thus, it would not be
wrong to state that a poorly designed landing page is wastage of marketing
efforts. The design of landing page is actually the cornerstone of digital
marketing and is intended to make the page drive measurable results rather than
just exist. It goes without saying that the design has to be flawless, sharp
and easily comprehensible.Your web designer must
understand the importance of landing page for your online marketing campaign.
Most of the companies
fail to meet the objective of having a landing page because sometimes the
design lacks in clarity of information and at other times, it doesn't have an
optimized navigation structure. In this blog, we will share 5 important points
which must be considered while designing a landing page:
Clarity: Clarity is the first & foremost criteria
that every landing page's design must meet. Using too much of text with
different font style and size, coupled with over use of bright colors and
images only makes the entire picture look cluttered. Use a design that delivers
the message precisely and unambiguously. Keep it simple as a confusing message
will do nothing to capture the users' attention.
Headline: An interesting headline is a must. If the headline itself
fails to arrest the visitor’s interest, there is practically no hope for the
visitor to go through the rest of the content. A perfectly good content can
simply go to waste in the lack of a catchy headline. That is why the headline
must be compelling enough to make the reader want to read the rest of the
content.It could be something like below:
Content: Content is the most important part of landing
pages. Whether it is written content that you want to show or it could be
images or videos, they should be precise and engaging. The content must talk
about the product or service that is being offered and not about irrelevant
stuff. The trick is to convey your message in the shortest possible time. Use
more images and videos than text as pictures are worth a thousand words.
Benefits: On a landing page, web design companies often forget to talk about the core
benefits of the product or service and how they can help the client. However,
that is exactly what the client is interested in. This is a point that should
never be overlooked.
Call to Action: A call to action could be in the form of button, banner or
image on the landing page which is meant to prompt a user to click and move
down a conversion funnel.It is the most important element of any landing
page.Sometimes,tweeking call to action button/graphics a bit yield astonishing
results.An example of call to action is shown below:
A company’s
credibility, paving the way for its success, depends on the landing page of its
online gateway. Therefore the responsibility of designing it must be entrusted
to a knowledgeable and experienced website design company only.
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