How to handle the out of stock situation in eCommerce websites

For the businesses who are into online products selling through their eCommerce websites,it becomes challenging when any product is out of stock and there is still huge demand for it.The customers who come to the website and want to purchase their favorite product but due to the zero availability in the current stock for that product,they will quit the website and would prefer to search for other vendors.But this situation is not healthy for eCommerce businesses because the gone customers can't be forced to come back to the website when the stock is available again.

Here comes the need of backorder feature for eCommerce websites.Through the backorder feaure,the customers are still able to purchase the products or join the waiting list even if the quantity of their desired product has arrived to zero.Broadly speaking,there are two ways to handle backorder products on eCommerce websites and both have different process.Let's learn how and when we can implement backorder feature on our eCommerce websites to retain our existing customers and prospective customers.

Option #1: Backorder Feature with Buying Option 

The retail companies can choose the allow customers to purchase the products which are out of stock.Through this feature, the customers are still able to pay for the product and they are generally notified through email about the availability and shipping status of the product.

Option #2: Backorder Feature with Joining List Option

In this option,the customers don't require to pay for the products which are out of stock.Instead,they join the waiting list for that product and whenever the product is available in the stock,those subscribed users will be notified about the product availability through emails.

We suggest that every eCommerce based retail company must use backorder feature on their website in order to retain their customers.The growing popularity of this feature has made it very easy for every web design company to implement it without any hassle because the backorder modules are available free of cost.