What is a landing page and why its important?

If you are Google-ing the keywords “best tips for creating landing pages”or “how to create effective landing pages” then its pretty obvious that you have been running your online business and want your advertising campaigns to yield maximum return on your investment.In this blog,we will share the importance of having landing pages and few tips on ‘how to create effective landing pages that actually sell’.

What are landing pages?

Lets understand first what are landing pages and what are the cases when you must use them.

Landing pages, also known as ‘lead capture pages’ or ‘selling pages’ are those pages which are designed and developed to serve customized information for the users or potential buyers.These pages are different from normal web pages because unlike other pages, a landing page doesn’t have distractions and plenty of options for users to browse.

Why do you need the landing pages?

If you are investing your time & money in search engine marketing or search engine optimization, then you may want your users to land on the pages which are purely based on the topic that was advertised or searched.This strategy allows you to engage your target audience by making your message personal and valuable for them.

What are the best qualities of a landing page?

1) Call-to-Action (CTA) : A very important element of every landing page. There is no point to just display the information on landing pages without having any ‘Call-to-Action’ because you will be losing the leads which could be generated with the help of call-to-action elements. A call to action could be in the form of button, form or phone number.

2) Brief but valuable information: A landing page must have brief information about the products/services but at the same time it must be valuable for your target audience because you already know what they are looking for. So you can provide them with the best content and encourage them to take action.

3) Downloading Speed: If your landing page is beautifully designed and have the best content along with the call-to-action elements but the download speed is too slow, it wont give you results because your potential buyers may quite before the landing page is downloaded completely. There are lot of competitors around there and users have a tendency to scan the information quickly, so they wont like to wait for your landing page to download.

You may consult your web design company and share these qualities to ensure that your campaign is run successfuly.

More information visit:-  http://www.innomaxmedia.org/web-blog/what-is-a-landing-page-and-why-its-important.php